Over the last few years, we have seen multiple companies build their reputation and business using EDDM. It can be beneficial for the real estate industry, too. The real estate full-service EDDM allows you to select postal routes in your area and send out the EDDM mail to every door on the same route.
With EDDM, you can easily communicate your target audience in your area. If you decide to go for an EDDM campaign, it is important you send out the right message. Here are some of the top tips you can use for designing your EDDM.
To design the perfect postcard, you have to make sure it is impactful and understandable. So, your real estate postcard should have a bold and simple opening statement that draws the attention of the onlooker. The headline that you are including doesn’t have to be too long. However, it should be attractive.
Through your EDDM postcard, you have to tell people why they should choose you over your competitors. You need to have a clear understanding of why you are sending out the postcard. It shouldn’t sound like you just want to make more sales. Surely, that it is your ultimate goal but you should dig deeper.
Discount or Coupon
Who doesn’t like a discount! If you can offer a discount or coupon, you can draw in more people through your EDDM. But you should also add an expiry date to the coupon. Even if it is an offer that you always provide, make the coupon expire within a few weeks after they receive it.
When you add a sense of urgency, people tend to act faster. Instead of putting it aside, they will think of taking an action.
Call to Action
When you are creating an EDDM for your real estate business, include a call to action. It is simple but crucial. You have to tell your target customers what to do next. For instance, you can include the message ‘Make this your beautiful abode, call us now’.
As you send out EDDM, you should tell your customers how to get in touch with you. Do you want them to bring the EDDM postcard to your real estate office? Or would you like them to visit your website? No matter what you decide, ensure it is the focal point of the postcard. It should be clear to the customers. Surely, you don’t want your target customers to go searching for your contact details. It’s even better if you put it on both sides of your postcard.
Visuals can have a greater impact on the onlooker. Apart from an attractive headline, you need to include a good picture that will grab the attention of the audience. But your image should be simple and not cluttered. But most importantly, it should be of high resolution.
If it appears blurry on your computer screen, it is going to look worse after being printed. There are many stock photo sites out there with several images to select from. But they might not always look good when printed. If you do not have the budget to hire a photographer, you can always buy an image. You should know the demographics you want to reach.
Include testimonials in your real estate full-service EDDM. You can also include a short bio, an award you received, or some other information that makes you relatable. Apart from adding a nice touch, it also shows your credibility. However, it has to be concise. Obviously, you don’t want to lose customers as they do not want to keep reading.
You should be afraid of including white space. A marketing material designer will know that his design is perfect when nothing more can be added or taken away. Keeping your message direct and simple is more crucial than just filling up the page.