Why are case studies gaining so much essence in business websites and social media platforms nowadays? Case studies allow you to convince your customers that your products can be beneficial for them. An effective case study can turn readers into customers in no time.
They are self-contained stories about how consumers can find solutions to their problems by offering services and products. In the end, your reader should relate to the mentioned customer and realize they could achieve their goals with you.
WHAT A CASE STUDY IS?
A case study is a research approach widely used in businesses. To create a good case study, you need to present your client’s experience so that it attracts the reader and convinces them that you are the solution to their every problem and how your services can elevate their business. Case studies can draw an effective impression on the reader’s mind. It should give clear answers to why one should buy your products or services. But how to write a case study that can fulfill all the aspects? Here is the ultimate guide.
A GUIDE TO CONVINCING CASE STUDY IN 6 STEPS
TARGET THE ACTUAL GOAL OF YOUR CASE STUDY
Case studies are tools that are not only used by self-motivated prospects researching your company but sales professionals to help convert prospects. Not more than this. They are designed for readers that are already almost convinced in buying your services – that’s why they are here, which might be a smaller but more qualified group of people than your general audience.
One needs to be more realistic here. No one guarantees that your case study will be doing as great as your other blogs; they might not. One might be publishing case studies regularly but not getting the traffic as the regular blog that’s completely fine. We can’t have reasonable expectations from our case studies. We need to create a helpful and useful resource for prospective customers.
CATCH AN COMPELLING ANGLE FOR YOUR CASE STUDY
It will be a good shot from you. If you catch that impressive and compelling angle for your story, it will make your case study more engaging in ultimate ways. Try finding an interesting customer with an interesting story for your next case study. Get to know how your customers use your services or product to tackle their problems? Is there any unusual problem which was solved by your service? If you still can’t figure out what angle you should take, taking advice from dissertation discussion writer would be a good step. You need to be very imaginative to get an attention-grabbing story for your next case study.
MAKE IT RELATABLE TO EVERY PROSPECT
Yes, your case study needs to be very compelling and interesting to grab people’s attention. But at the same end, it needs to target the vast majority of your readers; it should be relatable to every aspect. The angle of your case study will serve as a hook in which your reader’s attention needs to be hooked, but all prospects must relate to the problems encountered by your case study’s protagonist. This means targeting the market to cater to demographics and providing solutions to the most commonly experienced problems by the customers.
WALK ON THE CLASSIC NARRATIVE ARC STEPS
Generally, the typical structure of case studies is followed, introducing the hero of your story, the problems they faced, the solutions they adopted. Consider this as one section of your case study where you just introduce the main character to the problems they face. Then there comes your second section in which you introduce the solution – that is your service, of course.
Here lies the main body of your case study; this section will usually include immediate quotations from the customer and is usually intensely benefit-driven.
After that, we enter the third section, trying to represent as much data as possible to explain why your services were proven beneficial to your customer.
In simpler words, PROBLEM – SOLUTION – RESULT – CONCLUSION. That’s how it goes.
UTILIZE YOUR DATA-WISE TO DEMONSTRATE KEY POINTS
Hard and cold data can be your savor while writing a case study. The data you include in your case study should directly reflect the problems faced by your customers. Charts or graphs can easily demonstrate it. Though you don’t need to get enough data, in that case, evidence may be the right word. And this evidence could include anything, either a video or before and after images.
However, you like to demonstrate it, ensure that you provide enough data or evidence to prove your points. Try to show instead of telling.
PRESENT YOUR BUSINESS AS A SUPPORTING CHARACTER
Of course, your company plays an equally important part in reciprocating the situation in your customer’s story. People do not just wake up and believe and buy things. They buy things when they need them, when encounter any problem, they look for a solution. For instance, if you are buying a dissertation writing help, you are not buying it for the writer’s sake. You are buying it because you need it for the sake of your degree. Your business is always represented as a helping hand for a friend in need.
There are two main advantages in approaching these steps. Firstly, your audience visualizes themselves as the story’s main character, but it won’t be possible if you build direct bridges to your company’s benefits. Secondly, being honest and humble will help you have an incredible and effective impression on the reader’s mind.
A social media page or ad can make people aware of your services or products, but the landing page will create an impact and convince them that your product is an ultimate problem-solver for challenges. But what does it affect us the most? Reviews. Reviews are so powerful. And that is what you are portraying in your case study. Spend some ample time to do it, and it is worth it.